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TNS Infratest
60 Years Market Research
The Company‘s Evolution
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1947 |
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Foundation of the „Institut zur Erforschung der Wirkung publizistischer Mittel“ (Institute for the Investigation of the Impact of Media) at Munich University |
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1948 |
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The beginning of continuous radio audience measurement |
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1949 |
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New name: Infratest |
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1950 |
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„The Quality Company“: Specialisation into business sectors |
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1955 |
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Introduction of psychological / qualitative market reserach |
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1957 |
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The beginning of continuous TV audience research |
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1960 |
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„The Survey Company“: An excellent reputation for continuous large-scale studies |
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1970 |
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„The Expertise Company“: Management structure along business sectors |
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1980 |
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„The European Company“: Acquisition of the European companies of Burke Inc. USA |
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1990 |
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„The Corporate Company“. A private limited company: Infratest Burke AG Holding |
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1990 |
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Foundation of Infratest Burke Berlin – Infratest Burke is the first western agency with an own Market Research agency in the New Federal States of Germany. Today‘s name: Infratest dimap |
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1994 |
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Implementation of Total Quality Management procedures at all levels |
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1995 |
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The Global TRI*M Centre: Stakeholder management, employee commitment, internal service quality |
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1995 |
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Certification according to ISO 9001 international quality standard |
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1996 |
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ARD German public broadcasting commission Infratest dimap (Berlin) for their exit polls research for all nationwide and federal states elections |
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1997 |
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Access Panels: Market leader through the acquisition of TPI TestPanel-Institut |
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1997 |
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Focussing on interactive research (online research) |
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1997 |
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Member of the European Foundation for Quality Management (EFQM) |
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1998 |
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NFO WorldGroup acquires Infratest Burke |
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1998 |
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Development of EX§A§MINE
– focussing on CRM, datamining, datamatching,
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1999 |
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Interpublic acquires NFO WorldGroup |
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1999 |
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Development of VALUE•MANAGER – a business solutions system focussing on pricing research – The VALUE•MANAGER Centre |
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2001 |
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Re-branding: „NFO Infratest“ |
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2003 |
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TNS Group acquires NFO: An exceptional portfolio of in-depth consulting services and marketing tools |
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2004 |
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February, 1: NFO Infratest becomes TNS Infratest |
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2004 |
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TNS wins the Euro Barometer Survey |
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2005 |
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TNS Infratest and TNS Emnid are united: Media Research, Political and Social Research will be continuing to operate separately under their previous names |
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2005 |
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TNS Infratest opens a Client Service Centre in Geneva |
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2006 |
Implementation of InnoSuite™ Launch Maximiser for New Product Development (volumetric forecasts, launch optimisation) |
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2007 |
Specialisation into retail and shopper insights (the "Shopper Journey") – marketing strategies for the category management |
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2007 |
A new marketing tool: Brand Performance Optimisation (BPO) |
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2007 |
Certification according international quality standard ISO 20252 |
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TNS Infratest |
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+49 (0)89 5600 - 1406 |
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+49 (0)89 546703 - 80 |
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martin.koegel@tns-infratest.com |
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