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TNS Infratest
Energy Market Research
The liberalisation of energy markets has led to a new situation in Germany. Companies which used to be mere energy suppliers, have turned into energy service providers. Now it is differentiated between electricity, gas and water and the industry is more focused on the individual needs of customers. Therefore, market research and marketing face the challenge to transfer the established instruments to the energy market and adapt them to the industry’s special requirements.
TNS Infratest is your competent partner in energy market research for collecting the necessary data on electricity providers, municipal utilities, power stations, interconnection companies, huge electricity consumers (special contract customers), electricity traders, gas and water suppliers, management consulting companies and PR agencies.
Research fields:
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Special research instruments and marketing tools:
Communications in general
Report for download
A summary of the most important tools for controlling integrated
communications as a driver for brand management
more 
Special communications
Report for download
The traditional tools for communications effect research in detail.
more
Market research for energy market suppliers
Report for download
A comprehensive set of market research tools in the context of energy
suppliers focussing on.
more
Research on the impact of customer magazines
Report for download
Evaluation of the impact of customer magazines, developed in cooperation
with the Forum Corporate Publishing. Evaluated are the journalistic,
communicative and marketing oriented goals by means of.
more
Mystery shopping / test consulting
Report for download
Service quality and personal relationship quality are evaluated. All
media (Internet, call center, inside staff, energy consulting) can be
used for evaluating various scenarios (information service on energy
saving potentials, tariffs and bills, online enquiries and staff
reaction times)
more
Transferring market research data to customer databases:
Value Profiler
Report for download
No new CRM software, but a tool for integrating market research data or
staff reaction times into customer data and, in addition, for detecting
missing data. The missing data are then filled in by applying a method
for pattern recognition and testing. Thus, the quality of the
information in the customer database is considerably enhanced in a
sales-oriented way.
more
Special instruments:
Energiemonitor
Households (1,000 in October and 1,000 in December), Companies (500 in October and 500 in December), Cumulation
Strommonitor 2000
Gasmonitor 2000
Ausstieg aus der Kernenergie
Population representative questioning August 1998
Liberalisierung des Energiemarktes
Questioning of trade customers, September 1998
Instrumente zur Marktorientierung. Marketing, Marktforschung und externe Kommunikation aus Sicht der Führungskräfte
A TNS infratest study among 114 EVU executive committees, Bielefeld 1999
Related Business Solutions
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+49 (0)521 9257 - 483 |
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+49 (0)521 9257 - 333 |
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energy@tns-infratest.com |
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