Sports & Sponsoring Research

TNS Sport – Your competent partner for sponsoring – planning, impact analysis and evaluation of performance.

The TNS Sport philosophy

Sports communication and sponsoring are more than components of an integrated brand communication, they are part of a strategic brand management and serve as parameters for brand value.

TNS Sport offers its competence in the areas media analysis and market research and provides all market participants (clubs, associations, marketers, agencies, sponsors) with the necessary insight into markets, brands and measures.

TNS Sport analyses influence factors, performance and effectiveness of sports communication both in advance (planning) and after (impact analysis) and offers solutions for optimisation of sponsoring concepts and measures.

TNS Sport consulting services

TNS Sport offers solutions and actionable advice in the context of strategic marketing. Our philosophy of “complete solutions” stands for our holistic approach. We offer you market research and media analysis from one source.

We concentrate on your brand. So we implement early warning systems (testing tools) and give you recommendations for your strategic decisions in communications and marketing. Furthermore, we integrate competitive and benchmark analyses by using international TNS databases.

Our market research tools are designed to offer you the maximum benefit. They can be flexibly used with respect to content and time, i.e. they are extensible according to your needs and independent from specific timings of existing basic studies. Thus, we can swiftly react to rapid changes and adjustments on the market (monitoring of competition, possible changes in sports after certain events ect.).

By using our systems, your company benefits from a significant added value compared to single analyses. You reach your goal faster and invest in a maximum gain in knowledge.

The TNS Sport consulting competence

Rapid developments in sponsoring require adaptations and a partner who is able to react fast and flexible to changes. TNS Sport scans all important information in the areas sport and sponsoring every day and worldwide.

The services mentioned above are, as we know from experience, very specific and require adequate market know-how – in the various product areas as well as with regard to sponsoring/sports communication. Consequently, only pronounced industry insiders and experts work at TNS Sport.

We have expert knowledge about the industry of your brand, the impact of advertising and the evaluation of sponsoring. TNS Sport offers your company the optimum support with planning, analysing the impact of and evaluating sport sponsoring.

Our Solutions:

Contact

TNS Infratest Sport Joachim Bacher Brooktorkai 1 20457 Hamburg Germany

t		+49 (0)40 236 983 - 13
f		+49 (0)40 236 983 - 14
e		joachim.bacher@tns-infratest.com