TNS Infratest

VALUE•MANAGER ^TM

Your Way to Successful Price and Product Management

Theoretically, the formula for successful price and product management is to maximise your profit, which is calculated considering price, number of sold units and cost.

But:

• Which price generates the most profit, i.e. how can the purchasing power of your customers be fully absorbed?
• What sales volume can be achieved for a certain product
  with regard to different marketing measures?
  What is the optimum marketing mix for a product launch?
• Which product features are decisive for purchase decisions?
  Which ideas, product characteristics and added value
  features influence your customers’ positive perception?
  VALUE•MANAGER delivers research-based business counsel for successful price and product management – and therefore makes a crucial contribution to higher profits.
  In order to cope well with different issues, VALUE•MANAGER is divided into three areas: product design & optimisation, pricing, and sales forecast

The VALUE•MANAGER Toolbox

• VALUE•FINDER finds the optimum combination of product or image features quickly and effectively.
• With VALUE•DRIVER, product development and design is adjusted to the benefits perceived by your customers.
• VALUE•PRICER allows optimum pricing of your products and services.
• VALUE•FORECASTER makes your sales forecasts more reliable. Moreover, it creates a solid decision basis for business plans.

VALUE•MANAGER provides you with an individual and competent solution to your tasks. Tailored to your specific needs, different components of VALUE•MANAGER are combined.

VALUE•MANAGER – the philosophy

The key to the success of VALUE•MANAGER is its philosophy: the seamless integration of sector expertise, market research competence, customer orientation and actionable business counsel results, in target-focused and customised solutions.

Sector Expertise

Given the sector-based orientation of NFO, our consultants possess in-depth industry and market insight – invaluable for the development of optimum product and pricing strategies.

Customer Orientation

Only customised solutions create a competitive edge. Therefore, we acquire a deep understanding of your specific needs and work out individual solutions in close co-operation with you.

Market Research Competence

We always make use of modern and innovative analysis and simulation models. In order to guarantee this in the future, we are constantly working on and developing our methods.

Implementation

A competitive edge can only be achieved by implementing the results. Therefore, we set great store by providing actionable business counsel results as well as supporting our clients during the whole project process.

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