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	FAKT
	FMDS
	Interactive Research
	NeedScope System™
	Omnibus Surveys
	Optima™
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	PromoCAR
	Semiometrie™
	6th dimension Access Panels
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	VALUE•MANAGER™
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TNS Infratest

Marketing Tools

We utilise a whole range of first class research tools, statistical analysis techniques and exclusive management support systems. These are innovative, but proven marketing tools which we have in many cases developed ourselves.

Successful clients make efficient use of our "benchmarking tools", products and services. All of which help us provide sophisticated market research and marketing consultancy throughout Europe.

TNS Infratest – More Knowledge. More Value.

Highlights for successful marketing:

AdEffect
Determines the power of self-assertion, persuasion
and communications’ effectiveness of a campaign

more about AdEffect

AdEval™ System
An advertising pre-testing system which evaluates an
advertisement’s performance

more about AdEval™System

ArgYou - Arguments for You
More value to your website – creating a searcher-friendly
Internet presence!

more about ArgYou

Bonsai Deutschland
A biotic test market for launching new products
in a representative microcosm.

more about Bonsai Deutschland

BPO™ / BPO™ Tracking
The brand and advertising tracking system which
goes beyond basic awareness measures to
understand the real impact of marketing activities.

more about BPO™ / BPO™ Tracking

Business Intelligence
TNS Infratest’s worldwide operating information service
is the leading German supplier for secondary research.

more about Business Intelligence

Conversion Model™
A psychological measure of human behaviour
which analyses customer commitment.

more about Conversion Model™

EX▪A▪MINE™
Strategies and solutions for a holistic client understanding
(data mining, database marketing, 1-to-1 Marketing).

more about EX▪A▪MINE™

FAKT
Electronic Database with research know-how

more about FAKT

FMDS
Financial Market Data Service (FMDS) provides
services for financial markets

more about FMDS

Interactive Research
Interactive research services

more about Interactive Research

NeedScope System™
Implicit Systems: Holistic approaches for measuring consumer needs and motivations.

more about NeedScope System™

Omnibus Surveys
CAPI, CATI and e-Opinion, the online omnibus

more about Omnibus Surveys

Optima™
Recognise new opportunities for developing your brand

more about Optima™

PromoCar
Information system about car promotion activities

more about PromoCar

Semiometrie™
Brand management and media planning influenced by basic attitudes and values of relevant target groups

more about Semiometrie™

6th dimension™ Access Panels
Large on-going sample tests of objective and representative
households. Local, national, international. Traditional and online.

more about 6th dimension Access Panels

TNS CONVERGENCE MONITOR
A view to the future on the potential of convergence offers

mehr über TNS CONVERGENCE MONITOR

TRI*M™
One of the world’s most successful systems for
stakeholder management and client retention / CSM

more about TRI*M™

VALUE•MANAGER™
A price management system, which creates price and action margins
by a systematic valuation and conception of added value pricing

more about VALUE•MANAGER™

VALUE•FINDER™
Your way to successful reach optimisation

more about VALUE•FINDER™

VALUE•DRIVER™
Your way to successful product management

more about VALUE•DRIVER™

VALUE•PRICER™
Your way to successful price management

more about VALUE•PRICER™

VALUE•FORECASTER™
Your way to better sales forecasts and
more planning security

more about VALUE•FORECASTER™

Web Miriad™
The Internet-based marketing information system
for an integrated view of the marketplace

more about Web Miriad™