TNS Infratest Business Intelligence

ArgYou – Arguments for You

More value to your website – strategic website optimisation
by ArgYou!

• Which keywords should be placed best on your website?

• Which contents reach an optimum match between supply and demand on the Web?

• What can you do in order to attract more potential customers?

• How can you make sure that you will be ahead of the competition with your Web site?

With ArgYou to the right answers!

As 85 percent of all Internet users find a website by using search engines, you must continuously manage, streamline and maximise Web site content to match the demand from these tools.

ArgYou will show you,

• to what extent supply and demand match on your website and whether subjects are missing or have been neglected,

• which relevant contents are asked for to what extent by search engines users,

• whether your competition’s website could be better than yours. With which services, products or recent innovations do your competitors drive their clients to their websites?

• which new topics or offers should be added to your website in the future?

You will get actionable results and recommendations that allow you to adjust your website in order to attract potential customers – also in comparison to your competition.

How does ArgYou work?

With the help of ArgYou, a specialized software product, all textual information is analysed and condensed into a detailed profile of the most salient and relevant topics. These profiles (supply) are compared with the actual demand for information by search engine users. You will receive a specific analysis of which contents are asked for strongly and which less.
With a comparison to your competitors, we make sure that you are and will stay ahead of the competition. We recommend continuous monitoring as the Internet and the needs of your potential clients are rapidly changing.
 

We can analyse Web sites in English, French, German, Spanish and Italian.

ArgYou is a unique tool and not comparable to common methods for website optimisation!

Your benefits

• Strategic guidance for your website development
  Adjustment of web strategy and company strategy

• Precise recommendations and optimisation before redesign

• Increasing the relevant traffic on your website

• Targeted addressing of potential clients

• Improved ranking in search engines

• Enhanced framework for online-marketing

Output Sample: Company A’s Supply & Demand

What of the website contents is requested?
What is not requested? What should be changed?

Overview: TNS Infratest Business Intelligence | ArgYou (PDF − 1032 KB)

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